Showing posts with label Adweek. Show all posts
Showing posts with label Adweek. Show all posts

MC Hammer Is Starring In a New Ad Campaign

MC Hammer is the latest celebrity to serve as the spokesperson for a brand you don't really give two shits about. But it's okay! Because at least this time, Hammer is central to the commercial AND the product—Command: Damage Free Hanging Strips. Why MC Hammer? Because you're walls hate hammers! Why MC Hammer? Because it's time to stop "hammer time"? Why MC Hammer? So they could use more puns like, "Please, hammer, don't hurt em."

Yes, this campaign is one, giant pun. But at least it's kind of funny. Unlike that time Hammer tried to take shots at JAY Z for that "unlike Hammer, 30 million can't hurt me" line. But hey, at least you're now thinking about keeping your walls safe from hammers and getting some what-ever-brand-you-see-at-the-store's Damage Free Hanging Strips. Shouts to ADWEEK and check out more Hammer-themed content on the Command website.

Advertising Agency Spoofs Advertising Industry's Infatuation With Femvertising


There's an ad agency in Toronto called John St. They've produced a hand-full of spoofs directed at the greater advertising industry, including the fantastic "Catvertising" (see below). This time, they're back with a spot on spoof of the industry's infatuation with "femvertising". Depending on who you speak with, Femvertising is either empowering by telling women they can love themselves for who they are, or exploitative because it uses women's insecurities to sell them shit. Take a look and decide for yourself. Shouts to Adweek .

Lexus Has Created a Working Car Made of Cardboard


Two Lexus designers in London have created a literal cardboard version of the Lexus IS. Take everything you know about cardboard — how thin it is, how flimsy, how brown — and make a car out of it. They laser printed each piece based off the Lexus IS design, and combined with a metal frame and electric battery, created a car that works, ostensibly not outside of a very tightly controlled environment (see below). But the doors, the seats, the steering wheel, the wheels, the body, and everything else were built from the ground up, using cardboard. That's some fantastic attention to craft and luxury.

In something that shouldn't be a surprise, the "making-of" video has more views than the "reveal". This is one of those "how the fuck did they do that" videos. Shouts to ADWEEK.

Gatorade's Latest Commercial Celebrates Serena Williams' Greatness


I'm just gonna leave this here. That quote? Definitely chilling and outworldly amazing at the same time. Head to Gatorade's website to check the 21 pieces of custom artwork they commissioned to represent each of Serena's 21 Slam titles. Shouts to TBWA\Chiat\Day and ADWEEK.

The Terrible Fantastic Four Movie Had a Dope Advertisement


To promote the film, 20th Century Fox hired Thinkmodo to create a viral stunt. The result? An actual fucking flaming human torch. This is really, really dope and I wish this could've been done over a crowded city instead of a firehouse. Shouts to AdWeek

Fuckery: Catholic Vote Thinks They're Being "Oppressed" for Being Anti-Gay Marriage

Sigh. So the Supreme Court ruled on Friday that states cannot bar same-sex couples from marrying, and that they must recognize those marriages. A small step forward considering most states still don't have anti-discrimination laws that cover gay, lesbian or transgendered persons. Now, people are angry that the government is "oppressing" their "right" to discriminate. This (all too serious) "PSA" is about people being scared to admit they're bigoted against the LGBTQ community possessing the ability to marry.

I'm not as disgusted as ADWEEK is about this 2 1/2 minutes of cow dung masquerading as something else. But I am extremely disappointed that anyone who's anti-gay would make an attempt to compare their anti-gayness with the very real and tangible effects that discrimination has had on the LGBTQ community through out history. Shouts to ADWEEK.

Paper Art Never Looked So Good

Advertising agency TBWA/Johannesburg had a problem. People wanted them for their expertise, just not their expertise in design. So what did they do? They took existing client briefs (assignments) and created works of paper art specific to the company that sent the brief: A dress shirt for Bio Classic washing powder, a ship in a bottle for Mainstay Vodka, and more. As a result, new design work rose by 450%. Talk about results. Check out the video below. Shouts to ADWEEK and The Inspiration Room.

Manny Pacquiao Goes Super Meta in the Latest Foot Locker Commercial

Foot Locker has some of the most creative advertising in the game right now, and really, it's not even close. The way they use sports stars is unparalleled because it feels as though they truly understand everything about their personas and their place in popular culture. There was that time James Harden banished one of his friends to Kris Humphries entourage for wearing the same sneakers twice. There was that time Tim Duncan got "excited". There was the time John Wall lost all his money. But one of the most recent ones was that time Manny Pacquiao thought Floyd Mayweather had finally decided to fight him. Now it's really happening. Shouts to Adweek.

Testicular Cancer Gets a PSA with Porn Hub & Porn Stars


McCann Lima partnered with Porn Hub to bring awareness to testicular cancer. Why? Because April is Testicular Cancer Awareness Month, testicular cancer is the most common form of cancer in men 15-45 (How shitty would it be to get hit with that at 15?,) and, if caught early enough, the survival rate is 95% (also, how shitty would it be if your balls turned on you and killed you?). From Adweek:
Enlisting the aid of porn actress Charlotte Stokely, the agency created a video and posted it on Pornhub under the title “Charlotte Stokely teaches you to last longer.” The video advises men on how to properly examine their testicles for cancer, without them realizing it, and then reveals that the title alludes to a longer life with early detection of testicular cancer. It’s a clever, attention-grabbing way to broach the subject, which is easy to ignore when delivered in its usual clinical fashion. The video is being shared on social media, in addition to its home on Pornhub, and acts as part of a larger campaign from the agency to raise awareness of the issue.

New Magazine Commercial Says "If You Play Sports, You Can Dance"

Libero Magazine, a free, monthly Spanish soccer magazine, recently debuted a new campaign to show the brand is about more than soccer — it's also a lifestyle and culture magazine. Libero's prefered way of telling you that? By showing those who think they can't dance, how to dance. In these two spots, Libero shows that the moves you do while playing soccer are just as suitable for the dancefloor. They even show you how to dance to different types of music. Shouts to ADWEEK via Ads of the World.

In New Commercial, Comcast Cable Helps a Blind 7-Year-Old Create Her Own "The Wizard of Oz"


I hate Comcast cable. In fact, I probably really, really dislike every single cable provider in the country, and I'm sure the majority of you do, too. But setting aside that hatred, I have to stand up and give a resounding round of applause to advertising agency Goodby Silverstein & Partners, the firm that created this wonderful spot that makes you want to hate Comcast a little less than you currently do.

In "Emily's Oz", a blind 7-year-old who's never seen The Wizard of Oz, describes what the characters look like to her. It's incredibly moving, inspiring, beautiful and heartbreaking all at the same time. What does Comcast have to do with this story? They're introducing a way that allows her to hear the menu options she can't see. Hit the jump to watch the behind the scenes making of video, which is 10x better than the actual spot above. Shouts to ADWEEK.

Trojan Condoms Spoofs Everyone's Infatuation with "50 Shades of Grey"


Trojan Condoms debuted this 50 Shades of Grey themed commercial a few days ago, and boy, it really digs at those who think reading the 50 Shades of Grey books will magically turn them into BDSM aficionados. Because they definitely would not be ready. In this commercial, a couple tries to recreate scenes the wife read in "that book", only she's under the impression the husband has read the book, too, which he hasn't. Hijinks ensue.

On a more serious tip, though, where's the branding? I'm a bit disappointed by the lack of Trojan branding since any other condom/sex category marketer could've stuck their tags on the end and it wouldn't make a bit of difference on the commercial. Trojan, after getting some great creative, really dropped the ball-gag on this. I know Trojan's ethos is woven throughout the spot really well, but they did a poor job of making sure the audience know it's a Trojan commercial. Shouts to ADWEEK.

New Snickers Commercial - "The Brady Bunch" featuring Danny Trajo


This is the ad Snickers will be running during the Super Bowl. The Spot was done by BBDO and (I believe) marks the return of the "You're not you when you're hungry" commercials to the Super Bowl, where it debuted in 2010 with Betty White. Shouts to ADWEEK.

NBA Debuts New "Barrier Breakers" MLK Commercial


The NBA just let loose their new Martin Luther King, Jr-inspired commercial. Commemorating Black History Month, the ad lays MLK's "I Have a Dream" speech over footage of all the ways in which the NBA has been a barrier breaker for race, sex, nationality, and more. Big, big, BIG shout out to Translation, the agency that worked on this, as well as all the souls who put in the thousands of hours needed to win the NBA business and make the first creative effort a success. Shouts to ADWEEK.