Showing posts with label Trojan Condoms. Show all posts
Showing posts with label Trojan Condoms. Show all posts
Trojan Condoms Spoofs Everyone's Infatuation with "50 Shades of Grey"
Trojan Condoms debuted this 50 Shades of Grey themed commercial a few days ago, and boy, it really digs at those who think reading the 50 Shades of Grey books will magically turn them into BDSM aficionados. Because they definitely would not be ready. In this commercial, a couple tries to recreate scenes the wife read in "that book", only she's under the impression the husband has read the book, too, which he hasn't. Hijinks ensue.
On a more serious tip, though, where's the branding? I'm a bit disappointed by the lack of Trojan branding since any other condom/sex category marketer could've stuck their tags on the end and it wouldn't make a bit of difference on the commercial. Trojan, after getting some great creative, really dropped the ball-gag on this. I know Trojan's ethos is woven throughout the spot really well, but they did a poor job of making sure the audience know it's a Trojan commercial. Shouts to ADWEEK.
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