MC Hammer is the latest celebrity to serve as the spokesperson for a brand you don't really give two shits about. But it's okay! Because at least this time, Hammer is central to the commercial AND the product—Command: Damage Free Hanging Strips. Why MC Hammer? Because you're walls hate hammers! Why MC Hammer? Because it's time to stop "hammer time"? Why MC Hammer? So they could use more puns like, "Please, hammer, don't hurt em."
Yes, this campaign is one, giant pun. But at least it's kind of funny. Unlike that time Hammer tried to take shots at JAY Z for that "unlike Hammer, 30 million can't hurt me" line. But hey, at least you're now thinking about keeping your walls safe from hammers and getting some what-ever-brand-you-see-at-the-store's Damage Free Hanging Strips. Shouts to ADWEEK and check out more Hammer-themed content on the Command website.
