Lexus Has Created a Working Car Made of Cardboard

Two Lexus designers in London have created a literal cardboard version of the Lexus IS. Take everything you know about cardboard — how thin it is, how flimsy, how brown — and make a car out of it. They laser printed each piece based off the Lexus IS design, and combined with a metal frame and electric battery, created a car that works, ostensibly not outside of a very tightly controlled environment (see below). But the doors, the seats, the steering wheel, the wheels, the body, and everything else were built from the ground up, using cardboard. That's some fantastic attention to craft and luxury.

In something that shouldn't be a surprise, the "making-of" video has more views than the "reveal". This is one of those "how the fuck did they do that" videos. Shouts to ADWEEK.