Loyle Carner ft. Kwes - Florence [Music Video Via Apple Commercial]

Apple and their ad agency TBWA/Chiat/Day LA, who I assume created these commercials, have been killing it lately with the music choices for their various "Shot on iPhone" TV spots. They recently debuted 8 new spots (you can see them all here) and one of the clips features "Florence" by Loyle Carner, an up-and-coming British rapper. This is one of the better song/visual sync deals I've seen in a while — the softness of the piano, the dry, deepness of Carner's voice contrasted by the female's silhouette against the faded sun. Show love and check out Loyle Carner's Facebook, Twitter, Soundcloud, and website. See the Apple commercial below.

HER - Five Minutes [Music Video Via Apple Commercial]

Apple and their ad agency TBWA/Chiat/Day LA, who I assume created these commercials, have been killing it lately with the music choices for their various "Shot on iPhone" TV spots. They recently debuted 8 new spots (you can see them all here) and one of the clips features "Five Minutes" by HER. A smooth indie-pop track with touches of rock and soul, the vocals, and the guitar, pierce through the track in an inescapable way. Also, the song is about only needing 5 minutes to get off. Show love and check out HER's Facebook, Soundcloud, IG, and buy their debut EP here. See the Apple commercial that started it all below.

Little Simz - Wings [Via Apple Commercial]

Apple and their ad agency TBWA/Chiat/Day LA, who I assume created these commercials, have been killing it lately with the music choices for their various "Shot on iPhone" TV spots. They recently debuted a longer form image/video version that features "Wings" by Little Simz, an up-and-coming British rapper. Check out Little Simz Facebook, Twitter, Soundcloud and website. See the Apple commercial below.

Gatorade's Latest Commercial Celebrates Serena Williams' Greatness

I'm just gonna leave this here. That quote? Definitely chilling and outworldly amazing at the same time. Head to Gatorade's website to check the 21 pieces of custom artwork they commissioned to represent each of Serena's 21 Slam titles. Shouts to TBWA\Chiat\Day and ADWEEK.

Paper Art Never Looked So Good

Advertising agency TBWA/Johannesburg had a problem. People wanted them for their expertise, just not their expertise in design. So what did they do? They took existing client briefs (assignments) and created works of paper art specific to the company that sent the brief: A dress shirt for Bio Classic washing powder, a ship in a bottle for Mainstay Vodka, and more. As a result, new design work rose by 450%. Talk about results. Check out the video below. Shouts to ADWEEK and The Inspiration Room.