Advertising agency TBWA/Johannesburg had a problem. People wanted them for their expertise, just not their expertise in design. So what did they do? They took existing client briefs (assignments) and created works of paper art specific to the company that sent the brief: A dress shirt for Bio Classic washing powder, a ship in a bottle for Mainstay Vodka, and more. As a result, new design work rose by 450%. Talk about results. Check out the video below. Shouts to ADWEEK and The Inspiration Room.
