NBA Debuts New "Barrier Breakers" MLK Commercial

The NBA just let loose their new Martin Luther King, Jr-inspired commercial. Commemorating Black History Month, the ad lays MLK's "I Have a Dream" speech over footage of all the ways in which the NBA has been a barrier breaker for race, sex, nationality, and more. Big, big, BIG shout out to Translation, the agency that worked on this, as well as all the souls who put in the thousands of hours needed to win the NBA business and make the first creative effort a success. Shouts to ADWEEK.