Manny Pacquiao Goes Super Meta in the Latest Foot Locker Commercial

Foot Locker has some of the most creative advertising in the game right now, and really, it's not even close. The way they use sports stars is unparalleled because it feels as though they truly understand everything about their personas and their place in popular culture. There was that time James Harden banished one of his friends to Kris Humphries entourage for wearing the same sneakers twice. There was that time Tim Duncan got "excited". There was the time John Wall lost all his money. But one of the most recent ones was that time Manny Pacquiao thought Floyd Mayweather had finally decided to fight him. Now it's really happening. Shouts to Adweek.