Loyle Carner ft. Kwes - Florence [Music Video Via Apple Commercial]

Apple and their ad agency TBWA/Chiat/Day LA, who I assume created these commercials, have been killing it lately with the music choices for their various "Shot on iPhone" TV spots. They recently debuted 8 new spots (you can see them all here) and one of the clips features "Florence" by Loyle Carner, an up-and-coming British rapper. This is one of the better song/visual sync deals I've seen in a while — the softness of the piano, the dry, deepness of Carner's voice contrasted by the female's silhouette against the faded sun. Show love and check out Loyle Carner's Facebook, Twitter, Soundcloud, and website. See the Apple commercial below.