Advertising Agency Spoofs Advertising Industry's Infatuation With Femvertising

There's an ad agency in Toronto called John St. They've produced a hand-full of spoofs directed at the greater advertising industry, including the fantastic "Catvertising" (see below). This time, they're back with a spot on spoof of the industry's infatuation with "femvertising". Depending on who you speak with, Femvertising is either empowering by telling women they can love themselves for who they are, or exploitative because it uses women's insecurities to sell them shit. Take a look and decide for yourself. Shouts to Adweek .

Paper Art Never Looked So Good

Advertising agency TBWA/Johannesburg had a problem. People wanted them for their expertise, just not their expertise in design. So what did they do? They took existing client briefs (assignments) and created works of paper art specific to the company that sent the brief: A dress shirt for Bio Classic washing powder, a ship in a bottle for Mainstay Vodka, and more. As a result, new design work rose by 450%. Talk about results. Check out the video below. Shouts to ADWEEK and The Inspiration Room.

Testicular Cancer Gets a PSA with Porn Hub & Porn Stars

McCann Lima partnered with Porn Hub to bring awareness to testicular cancer. Why? Because April is Testicular Cancer Awareness Month, testicular cancer is the most common form of cancer in men 15-45 (How shitty would it be to get hit with that at 15?,) and, if caught early enough, the survival rate is 95% (also, how shitty would it be if your balls turned on you and killed you?). From Adweek:

Enlisting the aid of porn actress Charlotte Stokely, the agency created a video and posted it on Pornhub under the title “Charlotte Stokely teaches you to last longer.” The video advises men on how to properly examine their testicles for cancer, without them realizing it, and then reveals that the title alludes to a longer life with early detection of testicular cancer. It’s a clever, attention-grabbing way to broach the subject, which is easy to ignore when delivered in its usual clinical fashion. The video is being shared on social media, in addition to its home on Pornhub, and acts as part of a larger campaign from the agency to raise awareness of the issue.