McCann Lima partnered with Porn Hub to bring awareness to testicular cancer. Why? Because April is Testicular Cancer Awareness Month, testicular cancer is the most common form of cancer in men 15-45 (How shitty would it be to get hit with that at 15?,) and, if caught early enough, the survival rate is 95% (also, how shitty would it be if your balls turned on you and killed you?). From Adweek:
Enlisting the aid of porn actress Charlotte Stokely, the agency created a video and posted it on Pornhub under the title “Charlotte Stokely teaches you to last longer.” The video advises men on how to properly examine their testicles for cancer, without them realizing it, and then reveals that the title alludes to a longer life with early detection of testicular cancer. It’s a clever, attention-grabbing way to broach the subject, which is easy to ignore when delivered in its usual clinical fashion. The video is being shared on social media, in addition to its home on Pornhub, and acts as part of a larger campaign from the agency to raise awareness of the issue.