NBA Debuts New "Barrier Breakers" MLK Commercial

The NBA just let loose their new Martin Luther King, Jr-inspired commercial. Commemorating Black History Month, the ad lays MLK's "I Have a Dream" speech over footage of all the ways in which the NBA has been a barrier breaker for race, sex, nationality, and more. Big, big, BIG shout out to Translation, the agency that worked on this, as well as all the souls who put in the thousands of hours needed to win the NBA business and make the first creative effort a success. Shouts to ADWEEK.

Finally, a Good Axe Commercial: Axe White Label

Axe, generally known for it's not-really-but-yes-really sexist commercials that appeal solely to the inner-teenage boy of every teenage and early 20-something young man, has been stepping their game up recently. A year after Adweek called Axe's positioning "the preferred scent of horny, pubescent boys," Axe has been trying to "evolve" into something that's less about titties, cleavage, and getting you laid, and more about inner confidence. BBH London did the spot.