A technology-focused creative advertising agency called Space150 created an AI version of Travis Scott called Travis Bott. They created a music-learning algorithm and fed it a bunch of Travis Scott lyrics, beats, and songs, and then had the AI system write what it thought a Travis Scott song would sound like.
Adweek spoke with Ned Lampert, the Space150 Creative Director in charge of the project:
We were sort of fascinated with like, ‘What if we tried to make a song—like an actual good song—by using AI and basically creative directing AI?...And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.I have to tell you, the lyrics are absolute trash and don't make any sense. And yet, this song is kind of fire. It feels like a Travis Scott song. Maybe more like a demo - a track that would be considered for the album but ultimately fall short because they couldn't crack the lyrics.
But what does this say about AI and the future of music? I think this track proves that AI can make music that fits within the modern culture with modern styles, themes and sounds. We already have CGI influencers (which is fucking creepy). If we didn't know this song was created by an AI, how would we accept it? How will we accept music when we learn AFTER we fall in love with a song that the person behind it isn't human at all?
