 |
| The bottle says "The perfect beer for removing "no" from your vocabulary for the night. #UpForWhatever" |
Bud Light is in the midst of a campaign called "Up For Whatever" (hashtag #UpForWhatever). They're trying to position it as the beer for people who are up for whatever and wherever the night takes them. It could take you to a party in anytown USA or a giant game of pac man. Or, as the bottle above says, it could mean "removing 'no' from your vocabulary for the night."
Now, we all know that in a vacuum they're basically saying, "have you seen the movie Yes Man? Great, you should do that." That's in a world devoid of context, which, obviously, we don't live in. And what's the context surrounding removing "no" from someone's vocabulary while drinking a fuckton of alcohol? Rape.
Yeah, Bud Light is out here "accidently" supporting rape culture. I'm going to choose to believe this is nothing more than a tragic, tragic tone-deaf accident by the account, creative and brand team, but either way, how fucking unaware did everyone involved in this have to be to let this pass through? No one raised a hand to say, "this sounds waaaayyyyy too rape-y to mass produce to the entire nation"?
No? No one? Well, the entire internet did. And now it's a trending topic on Twitter. Bud Light has issued a statement apologizing.
